Health and Mindfulness with Joanna Cohen

Joanna Cohen is a health and mindfulness coach, and a yoga Instructor at Y7.  Joanna has been teaching yoga to groups of 20-200 at Y7 for the past 5 years and launched their health coaching program, Vibe Higher, to help people improve their habits, mindset, communications and relationships. Joanna is also a regular contributor to Medium, an open digital platform where she shares her thoughts on mindfulness, mental health, yoga and other health related topics. 

In 2015, after working four years in the start-up industry, you pivoted and took a deep dive into yoga, wellness and spirituality. Can you tell me a little about that journey? 

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Those early years of my career in the startup world were such a rush. As a young adult right out of college, I assumed I’d climb the corporate ladder. But unexpectedly I found myself at an early stage startup (I didn’t even know what a startup was before I joined). At a company like that there’s no ladder, and you’re given a ton of creativity and autonomy and opportunity incredibly quickly. It was all-consuming, exhilarating and, after some time, fairly exhausting. 

When that company collapsed I experienced a wave of both emotional and physical relief. It truly was like stepping off a treadmill. I suddenly had an effortless ability and desire to change many of the habits I’d built over the 4 years prior: I stopped eating meat, I stopped drinking for a while, I started sitting for long meditations. I deeply felt a need to step away from the pace and intensity of the startup world and to spend time moving much more slowly. It felt like my only option: after putting work before everything, it felt like a now-or-never opportunity to prioritize my health or I’d permanently move in a destructive direction. 

Then you started working as a yoga instructor at Y7 in NYC and created their coaching platform, Vibe Higher, which focuses on healthy habits, mindset, and communications. How do communications tie into optimal well-being, personally and professionally?

I think “communication” more subtly means “relationships”. Having a strong and honest line of communication with myself (in other words, a trusting relationship) is imperative to my well-being. It was only when I was able to develop this relationship that I was able to deepen the relationships with the people in my life. And this, in so many ways, contributes to my wellbeing. I didn’t have a strong line of communication with myself, or a healthy Self-relationship of any kind, before I really dove into yoga. 

As I started teaching yoga I witnessed the same void of honest communication / relationship to Self in so many of my students. Vibe Higher spoke to people’s intuitive understanding that developing the relationship we have with ourselves is really important. Yes, we talked about things like nutrition and sleep and money, but the underlying approach was always that we were learning to be honest and committed to ourselves by opening lines of communication about these topics and simultaneously establishing a deeper relationship with ourselves. 

How did Yoga help you develop strong, authentic communication with yourself? 

Being on a yoga mat sparked the first internal dialogue I ever really had. Your body and your mind start to work in unison in a new way when you have to do all these hard physical postures you’ve never seen before. Most of us are used to spending time in quite a disconnected existence: we move physically without thinking about it; we spend time in our minds without paying attention to our bodies. Yoga changes all that. 

Once I was familiar with that experience of mind-body connection I became more and more interested in yoga philosophy. It was a fairly natural progression, and through the study of philosophy I entered a whole new world of exploration about what it means to be connected to myself. There is so much depth in yoga philosophy, and it’s all focused on self knowledge and connection.

What does spirituality mean to you in the context of wellness and how does it play out in your daily life?

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To me, the idea of “Self-connection” is another way to describe Spirituality. And once we understand Self-connection on a deep level it connects us to something deeper than our individual physical existence which opens an enormous, magical way of existing in the world. 

In my daily life it plays out in the form of as many things I can possibly throw together to strengthen my Self-connection: meditation, a physical yoga practice, exercise that keeps me present in my body, foods that keep me grounded in my body, intentional moments of connection to other people or the environment. Our modern world seems designed in almost every way to move us away from this type of Self-connection, so these practices serve as my resistance to that. 

How do you coach clients seeking to create a spiritual practice? What does that look like in a coaching relationship?

I try to work with the client to suss out their personal vision of what spiritual connection looks like. Many people think they have to have a meditation practice to be spiritual. But if sitting for meditation does nothing for that person, I’d argue that that is not the appropriate avenue to them establishing a spiritual practice at the moment. Maybe they feel most deeply connected to Self when they’re cooking, and taking the perspective that their time cooking is their spiritual practice is the key. Or maybe they love long walks and learning to treat that walk as a spiritual practice is what makes sense. 

Can you share 3 things readers can do now to create a spiritual practice in their own lives. 

  1. Ask yourself when you feel most present in your everyday life. What are you doing, where are you, how does it feel? 

  2. Apply intention to doing that thing regularly, and treat it as your spiritual practice.

  3. Take small steps towards studying spiritual practices more deeply. Maybe you love going to yoga class in a studio, so you look for a book that helps you understand the origins of postures a bit more thoroughly. Maybe you’ve grown up as part of a traditional religion, and you seek out a deeper understanding of some of the spiritual practices (remember: the things that develop your relationship to yourself). Maybe you love being in nature and you explore something like forest bathing. I think the key here is to push yourself into slightly unknown spiritual territory every so often, and to be open to what you learn. 

You wrote two very beautiful, personal essays for Medium describing your relationship with depression over the past three years. Can you share some of the most powerful lessons you’ve learned from your experience which may help others living with depression and/or the emotional fallout of COVID-19. 

First and foremost, I think I learned that all of us may/will experience depression. 

Second, I learned that depression alters our set point. It basically resets your baseline to a place that’s much heavier, darker, and pessimistic than a more “normal” baseline. In my experience that didn’t mean I had to live there all the time, but that I was starting there and constantly having to fight out of it—which was often impossible—to experience a level of enjoyment or motivation that previously came effortlessly. 

Third, I learned that although my everyday “healthy habits” couldn’t make the depression go away, they were the thing that gave me a fighting change to face it through other methods (therapy, and circumstantial life changes that came as time passed). 

In our conversations together, you told me that one of the most powerful things you have given yourself is a daily practice. What is a daily practice?

To me, a daily practice is intention activity that bolsters the relationship we have with ourselves. It goes back to what we discussed earlier about having an open and honest line of communication with ourselves, which is the foundation of a healthy relationship to Self. So a daily practice is any activity we do everyday that contributes to the maintenance of this communication and relationship.

How can someone develop a meaningful daily practice?

Start simple. Find something in your day that makes you feel connected to yourself. It should be something that’s yours—not something you have to do for someone else, or something you feel obliged to do. Then do that thing everyday, make a point of it. 

What can they expect from committing to a daily practice?

I think this will be different for everyone. I find a sense of accomplishment, a renewed sense of safety with myself each day, and a daily revival of curiosity about myself and the world.

What are you up to now?

I’m back in the startup world at an education company called On Deck, working on the Experience team. I help entrepreneurs make the most of their experience in our programs so they can build amazing companies.

How are you finding time for self-care and connection now that you are back to work in a more traditional 9-5 job?

It’s truly an everyday challenge, one that I take very seriously! For starters, I’m really organized with my time. I make sure to create space in the morning for exercise and personal things. Meditation is (more than ever) imperative for me first thing. 

I’ve had to move some things around to account for the way my mind is occupied in a different way with fast-paced operational work. For example, I used to listen to a podcast during lunch. Now I find that placing my podcast in the morning with my coffee helps keep my mind off of what I need to do work-wise before I dive into the day. Movement serves as a more suitable break in the middle of the day, to get me up and force my mind into a different place. I’ve started doing quick one-mile runs in the middle of the day. 

I’ve also started to plan out fun dinners to make on weeknights, and I try to really step away once I’m into that part of the evening. I’ve needed to implement meditation at night as well, because otherwise my mind has a really hard time slowing down enough for me to fall asleep.

Where can people find you and learn more about your services?

My website or on social!

BEAUTYCOUNTER with Tina Brodsky

Tina Brodsky is a consultant with Beautycounter, a Santa Monica based manufacturer of high-performance personal care products and cosmetics that don’t use toxic ingredients linked with human health issues. She is a mother of three and has been passionate about health, wellness and the environment for many years.  She holds a BA in Sociology from Tulane University, an MBA from NYU’s Stern School of Business and a certificate in Sustainability from the International Society of Sustainability Professionals. She is also a Partner at TAG Investors Group and invests in distressed properties around the country. 

 
@beautycounter

@beautycounter

 

Tina Takes The Questions:

What inspired you to become a consultant at Beautycounter

If you would believe it, a single product did the job!  I was an early customer of Beautycounter’s but the turning point for me was when I first started using the Face Oil #2, now known as Counter+ No. 2 Plumping Face Oil.  I had come to realize that I believe in the company philosophy and couldn’t live without the products.  There was a real trust factor there for me!

I was shocked to learn that The FDA does not require any pre-market safety testing on chemicals in cosmetics and body care products, with the exception of color additives.  How is this possible? 

It’s really all about money.  The beauty and personal care market in the US is over $80 billion strong and, sadly, although the FDA “regulates” this  industry, there isn’t much oversight. The space is basically a free for all, even with organic and natural products. 80-90% of ingredients on the market are never tested for safety and their effect on human health. 

I also recently learned that the European Union bans or restricts close to 1,400 chemicals in their cosmetics alone, while the US only bans 9? This statistic blew me away!

Actually, the EU now bans more than 1,400 ingredients, and yes, it’s unbelievable but true.  The US has one of the most loosely regulated personal care markets. This is a pressing issue because of the sheer number of chemicals in our products and food.   Since World War II, approximately 12,000 chemicals have been introduced into commerce and the number is growing rapidly.

Tell me about Beautycounter’s Never List ™ and whether you think it’s a useful tool for consumers to use while shopping for clean beauty products?

The Never List ™  is a great tool!  It’s made up of more than 1,500 questionable or harmful chemicals that we never use as ingredients in our products. This includes the over 1,400 chemicals banned or restricted in personal care products by the European Union, plus additional chemicals screened by Beautycounter and found to be of concern.  Some examples of harmful ingredients include retinol (often found in anti-aging products) and formaldehyde.  

@beautycounter

@beautycounter

An easy guide, that you can take to the store with you, is the EWG’s Skin Deep app, providing a database of thousands of products and comprehensive safety ratings on each.  This is far less daunting and much more manageable than carrying a long list around. An indispensable resource!

One of the things I love about Beautycounter is that it’s a purpose driven company that wants to do more than sell us safe personal care and beauty products. Gregg Renfrew, Founder of Beautycounter, wants to actually create regulation reform in the beauty industry, and has taken the cause to Washington! Can you tell us more about this?

Yes, of course!  Gregg Renfrew launched Beautycounter in 2013 to address a pressing personal concern within the beauty and personal care market: the lack of safe and well performing products for her family.  Her mission of getting safe products into the hands of everyone is really at the core of the business model. Beautycounter, as a B corp, is driven by a mission and, as a result, adheres to higher standards for social and environmental performance, transparency and accountability.  The company has really spearheaded a movement for change!

We continue to work on both the state and federal level to advocate for regulation and higher standards across the industry.  The most notable reform that we’ve helped champion is The Personal Care Products Safety Act, which requires companies to make sure their products are safe before marketing them.  Prior to this, it had been 80 years since Congress passed a cosmetic law!

Many people are trying to eat clean and organic when possible in order to lower their exposure to toxins, pesticides and unhealthy foods. The move to clean beauty and personal care product seems to lag behind. Why do you think that is?

I think that with every new mode of thinking, things take time.  Regulation has only recently hit the food industry. While the FDA also is charged with oversight of the personal care products industry, it remains largely unchecked which means that companies are basically free to do whatever they’d like.  Toxic ingredients, including known carcinogens and endocrine disruptors, are often less expensive and easier to source than organic ingredients.  Beautycounter and other health focused companies are leading the charge to change the landscape so that soon all products on the shelves will be safe to use, with all ingredients fully disclosed.  

What do you say to women who feel clean beauty will never be as effective or luxurious as their favorite conventional products?

Try Beautycounter!  Our products are both safe to use and extremely effective.  It’s the performance that initially grabs most clients and the trust factor that keeps them.  In the 4 years that I have used the products, my skin has improved drastically. To me, using clean products is as important as eating clean food.  Everything, that you expose yourself to affects your health, both negatively and positively.

It’s hard to get people to overhaul their products and start from scratch, especially if they think their products are working for them.  Where should someone start if they want to begin switching over to clean beauty products?

Luckily, Beautycounter product lines are easy to navigate.  While our makeup is fantastic, I’d start with skin care and in that category, we have several lines:  Countercontrol for Oily or blemish prone skin, Countermatch which uses Bio-Mimic Technology to match the composition of skin, giving it precisely what it needs and nothing it doesn't. Countertime, (which I use) our premier anti-aging line that features our plant-derived Retinatural Complex, to visibly firm, brighten, and plump the skin and Nourishing, our basic line for normal skin featuring ingredients like hydrating coconut oil and soothing aloe.  We also have Counterman, a line specifically tailored for men, because they have skin too:)

I’d also include our Body Lotion (either Hydrating or Melting Body Balm), Cleansing Balm (either Counter+Lotus Glow or Special Edition in a larger size) to remove eye makeup and to use as a nighttime moisturizing mask, and a Face Oil (either 1, 2 or 3)to mix in with your daily moisturizer.  

If readers want to learn more, where can they find you? 

It can be difficult to know what to choose, so I’d be happy to speak to your clients about their specific needs and concerns and recommend products that are best for them. Anyone interested in Beautycounter and our movement can find me here.

Thank you Tina for taking the time to talk with us about clean beauty and Beautycounter!


 
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The Dirty Truth

Did You Know: Over 80,000 chemicals have been introduced into the marketplace since WWII.